Multi-Channel Solutions

We enhance users experience across channels, while improving sales and marketing efficiency.

In today's business environment consumers are more than ever dynamic, informed and unpredictable. They massively use interactive channels including mobile devices and social networks to get, inform and execute their buying decisions.

We work closely with your team to design and implement the right digital solutions to engage with your customers and partners, whether this is a new e-commerce website, an innovative mobile application, a digital content management system or a disruptive growth new business. For each new solution, we make sure that you provide your users with an engaging and personalized experience, while insuring consistency across new and old touchpoints.

E-commerce

We help our clients' teams increase their online sales by merging the behavioral economics of proven new retail concepts with our clients' unique assets to address specific consumer needs and desires. It is our strong opinion that project teams too often spend most of their energy on re-inventing the next best new concept for eCommerce when they should primarily copy with pride the standards that have already been set by established online eCommerce pioneers. And iterate from there.

Our unique track record in successfully deploying e-commerce solutions allowed us to develop a tightly linked partnership with open source e-commerce software leader Magento. Our full service capabilities include ecommerce concept guidance, user experience design, development, integration, hosting and support.

We have a successful track record in rolling-out ecommerce solutions for world leading brands and a strong expertise in complex, highly customized and integrated ecommerce solutions.

Mobile Applications

Direct revenue from mobile applications will triple in 2011 to reach more than 15 billion dollars, according to a Gartner study issued earlier this year. At Open Web Technology, we are convinced that the potential of mobile applications goes far beyond monetizing an app on an online store:

• Mobile applications have become an essential part of a multi-channel strategy, from marketing and sales to customer-care. Today, organizations must follow the trend and engage with their audience in an interactive and relevant manner through well-designed apps.
• Mobile applications have opened the door to Enterprise mobility. People have instant access to information through enterprise apps anywhere, anytime, which fundamentally changes the way they used to work. Improved productivity, better reactivity are among the immediate benefits.

To answer the need for wide deployment of the mobile application we acquired skills in developing multi-platform apps. With a common code base, we can deploy applications for the main mobile operating systems including iOS, Android, Windows mobile and Blackberry on different screen formats (smartphones, tablets). Our specialists will guide you through the complex world of mobile technologies and define the best platforms and mobile application types (web, hybrid, native) to suit your needs.

Marketing Intelligence

Open Web Technology helps its customers increase profitability by effectively leveraging analytics, reporting, and technology for high-value business decisions based on facts obtained from analysis of relevant data through customer multi-channel services.

We deliver solutions of intelligent recommendation engines for personalizing website interactions and effective customer cross-channel communication.

Our solutions are aimed to :

• increased customer loyalty ;
• increased click-through rates ;
• optimized conversion rates and revenue metrics ;
• increased website retention rates or "stickiness".

Information architecture

Information architecture traditionally refers to a website’s structure: hierarchy and navigation. At Open Web Technology, we believe that Information architecture encompasses all aspect related to interacting with people online. This includes interactions on the web site itself, and also interactions in social network, and other channels such as mobile devices (smartphones and tablets) and set top boxes.

Yet organizing functionality and content across multiple channels into a structure that people are able to navigate intuitively doesn’t happen by chance. Our specialists will first understand your business strategy and user needs, feel the style of communication that your brand wants to push  define the high level content structure across your channels and finally detail the structure for each channel and the content relationships that best address user and search engine behaviors.

Still, Information architecture is more experience than science; therefore it shall continuously be improved according to customer feedback, analytics and A/B testing. Our specialists guide you through this continuous improvement process and inform you about the new trends in Search Engine Optimization, social networks and new enabling technologies.

Enterprise Content Management (ECM)

Collaboration is key to company growth. Enterprise Content Management is about enhancing a company’s efficiency around knowledge, each company actor becoming a knowledge worker. Location and agenda incompatibilities among workers are no more an issue. The company becomes greener thanks to the papers saved by document dematerialization.

Generalizing the usage of an Enterprise content management across the company is challenging, each department usually having its own way of managing content, however the benefit of sharing information beneath a single and closed group is significant (traditional work-silos are removed). Our experts will help you defining your content lifecycle, from its initial transformation into digital content (either natively or through dematerialization), through its exchange, collaboration, versioning, unicity and publication and finally, to its archiving, retention and disposal.

Open Web Technology is your partner to deliver not only strategies and processes to leverage knowledge within your company, but also the state of the art solutions and technologies to support them.

Web Content management (WCM)

In the past, when we wanted to change a page or add content on a website, the only way was by understanding HTML or having someone with technical skills to write it. 

To resolve this issue, Web Content Management systems have been developed to enable people without technical skills to manage their basic pages. This is a collaborative process where all the staff can manage the creation of structured web pages together.

Nowadays with social media, forums, comments and blogs companies are interacting with their consumers. A website is no longer a static information page with a one-way communication, it is a connection between a company and its customers. This way, content, community and commerce are closely linked. Our goal at Open Web Technology is to identify the best platform of content management which matches with your company size, services and products. We have had the opportunity to implement a number of Web Content Management solutions (incl. Wordpress, Drupal and others) for several companies.

In addition, no matter how well-designed a website is, it remains ineffective if your customers cannot find it. That’s why we also improve your text (SEO, SEM) develop your e-reputation and place your website based on specific keywords in search engines.

Customer Relationship Management (CRM)

The success of a company is closely related to how it knows and interacts with its customers. Customer relationship management (CRM) is about maintaining customer data and leveraging that data to enhance company processes and customer interaction. Company departments can share customer data in order to provide an enhanced quality of service to customers. Company processes will vary from support to purchasing, through communications and invoicing.

CRM tools and workflows can be complex, especially for large businesses. Fortunately, solutions and benefits come with the implementation of the simplest processes, which are often the most used. With a step by step approach, it is possible to put in place the main flows first and to add complexity as needed. Open Web Technology specialists will support you in analyzing and sorting your business processes according to benefit and complexity, and identifying low-hanging fruits. They will help you identify the information you need about clients, sales, marketing effectiveness, responsiveness, and market trends. They will advise you on technology options that address ease of use, performance, data confidentiality and integrity.

Open Web Technology experts have been advising and implementing CRM solutions over the last 15 years around the world in various verticals.